About Morocco Travel
A family-born, locally-rooted travel company dedicated to showing you the real Morocco.
We Started With a Single Car and an Unshakeable Belief
Morocco Travel was born in 2016 out of a simple frustration: tourists were arriving in Marrakech to overpriced, impersonal service that did nothing to honor the country's incredible culture and warmth.
Our founder Youssef, a Marrakchi local who had spent years guiding private groups, decided to build something different — a travel company where the driver speaks your language, the tour goes at your pace, and every experience feels personal and authentic.
Today we have expanded to three cities, built a team of 15 passionate professionals, and carried over 5,000 travelers safely across Morocco. But our philosophy has never changed: every guest deserves the Morocco experience a local friend would give them.
Our Values
The principles that guide every decision we make.
Passion for Morocco
Born and raised in Marrakech, our team has an authentic passion for sharing the beauty, culture and warmth of Morocco with the world.
Safety First
All our vehicles are fully insured and regularly maintained. Our drivers are licensed, vetted and trained in first aid and customer service.
Quality Guaranteed
We handpick every partner, driver and guide. If you are not 100% satisfied, we will make it right — that is our promise to every traveler.
Sustainable Tourism
We partner with local Berber communities, cooperatives and small businesses to ensure tourism benefits the people of Morocco directly.
Our Journey
From one car in Marrakech to Morocco's most trusted travel service.
Founded in Marrakech with a single vehicle and a passion for exceptional service.
Expanded to Casablanca and Fes, covering Morocco's three imperial cities.
Launched guided tours and activities, becoming a full-service travel company.
Reached 3,000 happy customers and launched our EN/FR bilingual platform.
5,000+ travelers served and rated 4.9 stars across all booking platforms.
Meet the Team
The passionate people behind every great experience.
Youssef Benali
Founder & CEO
Born in Marrakech, Youssef has spent 12 years guiding travelers across Morocco and founded the company with a vision for premium local tourism.
Fatima Zahra
Head of Operations
With a background in hospitality from EHL Lausanne, Fatima ensures every transfer and tour runs flawlessly — from booking to drop-off.
Karim Alaoui
Lead Tour Guide
A certified guide with expertise in history, architecture and gastronomy, Karim speaks 5 languages and brings every tour to life.
Ready to Experience Morocco?
Join the 5,000+ travelers who have trusted us to make their Moroccan journey unforgettable.